#75: From Introvert to Connector: Sustainable Marketing Strategies for Shy Business Owners – Maël Blivet
In this episode, I’m joined by Maël Blivet—an English- and Italian-to-French translator who brings so much more to the table than just language skills.
Maël is a relationship builder, a thoughtful communicator, and someone who’s figured out how to make networking feel natural, even as an introvert. If you've ever wondered how to build a sustainable freelance business without relying on cold pitches or generic marketing tactics, this conversation is for you.
We talk about the power of asking better questions, how to stand out by being genuinely helpful, and why your network might be your most valuable asset—if you know how to use it right. Maël also shares his personal approach to LinkedIn, client relationships, and those inevitable famine cycles that every freelancer faces.
We also dive into how introverts can build confidence and visibility without pretending to be extroverts, and how small actions, like striking up a conversation or sending a voice message, can have a big impact.
You’ll also hear how Maël makes the most of his network—not by collecting contacts, but by staying in touch, making thoughtful referrals, and offering value consistently.
He shares his approach to in-person events and virtual spaces like LinkedIn, and why being human and authentic always wins over polished sales tactics.
All in all, I'm happy to report that you don’t have to change your personality to build a standout freelance business—you just need to show up consistently, be curious, and treat people like, well, people.
Enjoy!
Takeaways:
- Building a strong network can provide added value to clients.
- Effective communication goes beyond just delivering files.
- Introverts can take small steps to improve their networking skills.
- Being human and authentic is crucial in networking.
- Networking is about building relationships, not just collecting contacts.
- Nurturing one-to-one relationships is crucial.
- Schedule networking chats during famine cycles.
Here's where you can connect with Maël:
Other references:
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- Let's connect on LinkedIn:
https://www.linkedin.com/in/anjalordanic/
- You can donate and support this podcast here:
https://www.buymeacoffee.com/freelancebusinessunlocked
Thank you and see you next week!
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