#74: Stop Chasing Clients: Smart Sales Strategies for Freelancers – Bryan McDonald
Are you tired of constantly chasing the next client? Struggling to sell your services without feeling pushy?
I’m the first to admit that I sometimes struggle with finding clients, pricing my services, or feeling confident about selling.
And I have a sneaky suspicion that you occasionally feel the same way, too.
This is exactly why my guest today is Bryan McDonald, a seasoned sales expert with over 20 years of experience who helps business owners rethink their approach to sales and growth in general.
Bryan has spent years helping freelancers, consultants, and small business owners shift from transactional sales to a relationship-driven approach that brings in high-value clients.
In this episode, we discuss the biggest mistakes freelancers make when trying to sell their services and how to position yourself as a trusted partner rather than just another vendor.
Bryan shares why relationship-building is the key to attracting long-term, high-value clients and explains why focusing on the right clients is more effective than trying to sell to everyone.
Sales is often the most intimidating part of running a freelance business, but it doesn’t have to be. Bryan breaks it all down in a way that makes sense, with real-world examples and practical advice you can start using today.
I’m positive you’ll leave this conversation feeling inspired and motivated, same as I did.
Enjoy!
Takeaways:
- People fear sales due to personal rejection and negative stories.
- A client-centric approach is essential for effective sales.
- Detaching from the outcome can lead to better sales results.
- Sales is about understanding the prospect's needs, not just selling yourself.
- Building a strong reputation leads to more referrals.
- Strategic networking is more effective than a broad outreach.
Here's where you can connect with Bryan:
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- Let's connect on LinkedIn:
https://www.linkedin.com/in/anjalordanic/
- You can donate and support this podcast here:
https://www.buymeacoffee.com/freelancebusinessunlocked
Thank you and see you next week!
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