#71: Turn Your E-Mail List into a Money-Making Machine – Simon Town
E-mail marketing is one of the most powerful tools for turning subscribers into paying clients—but how do you do it without feeling overwhelmed?
In this week's episode, I sit down with Simon Town, an e-mail marketing expert who breaks down exactly how to create a high-converting email funnel, even if you’re not a pro copywriter.
We discuss why e-mail consistently delivers the highest return on investment in marketing and how to move your audience from social media to your e-mail list. Simon explains the importance of sequences and evergreen funnels and how to balance giving away free value without undercutting your business. He also shares simple strategies to write e-mails that people actually want to open.
If you’re a solopreneur wondering how to make e-mail work for you, you’ll leave this episode knowing exactly what to do to get started, to grow your list even further, or to finally start monetizing it.
Enjoy!
Takeaways:
- Top-of-the-funnel strategies should focus on moving leads to your email list.
- Understanding your audience's pain points is crucial.
- Effective e-mail sequences can enhance engagement and sales.
- Evergreen funnels allow for automated income generation.
- Nurturing your audience consistently is key to long-term success.
- Social proof can enhance credibility and encourage conversions.
Here's where you can connect with Simon:
Other references:
Episode #29: A Comprehensive Guide to E-Mail Marketing – Dominik Metličić
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