#64: Copywriting 101: Clarity, Humanity, and Ethics – Vlad Adrian Iancu
Vlad Adrian Iancu is a freelance content writer and copywriter, but unlike most you’ve seen thus far. Why? Well, he’s VERY vocal when it comes to current trends and what he likes and dislikes about the industry, and some of his views might come as a surprise.
Vlad shares his journey from a rebellious child to a freelancer, discussing the importance of flexibility in collaboration and the significance of attracting clients who resonate with his unique voice.
We also discuss the challenges of content creation, the reality of language barriers, and the acceptance of imperfection in communication. No matter the topic, Vlad is focused on the importance of showing up authentically online, embracing both the good and the bad that comes along with it.
Naturally, we also had quite a few healthy discussions on all of the above. There’s no sugarcoating here; we’re both transparent and open about our individual experiences.
What I enjoyed the most were precisely these “Yes, but…” moments, which are always refreshing.
Regardless of whether you're a freelance beginner or a veteran, you’ll learn a lot from Vlad, so enjoy this week's episode!
Takeaways:
- Finding collaborators requires flexibility and shared values.
- Attracting the right clients is often a reflection of one's online presence.
- Courage in content creation means owning your voice and mistakes.
- Good content transcends language and cultural differences.
- Authenticity in writing can lead to better client relationships.
- Perfection is an illusion; clarity is key.
- Cultural background influences communication styles.
- AI lacks true intelligence; it's a tool, not a replacement.
- The creative process is essential for meaningful work.
- Quality should take precedence over quantity in content creation.
Here's where you can connect with Vlad:
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- Let's connect on LinkedIn:
https://www.linkedin.com/in/anjalordanic/
- You can donate and support this podcast here:
https://www.buymeacoffee.com/freelancebusinessunlocked
Thank you and see you next week!
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