#62: "Is SEO Dead?" and Other SEO Myths and Upcoming Trends – Saša Kordić
Some people say SEO is dead. Others disagree wholeheartedly. No matter your camp, you’ll learn something from this conversation.
Saša Kordić, an SEO specialist based in Croatia, shares his thoughts on SEO trends in 2025, what we, as small business owners, should keep in mind when it comes to SEO, and how we should go about creating our content.
Saša discusses the impact of AI on search results, the importance of quality content, and the distinction between black hat and white hat marketing, but he also debunks myths about its demise and provides practical tips for small businesses and freelancers looking to enhance their online presence. The conversation emphasizes the significance of understanding audience intent, effective keyword research, and the necessity of creating genuine, high-quality content.
Saša explains complex technical terms in a clear and succinct way and provides some real-life examples we can apply to our own work.
Spoiler: It’s way less complicated than you think, which is exactly why this conversation was helpful for me, and I’m sure you’ll find it helpful, too.
Enjoy!
Takeaways:
- Quality content that answers user questions is essential for SEO success.
- Black hat marketing tactics can harm brand reputation.
- SEO is not dead; it continues to evolve with technology.
- Understanding audience intent is crucial for effective SEO strategies.
- Keyword research is vital for e-commerce success.
- Avoid keyword stuffing to maintain content quality.
- Small businesses should focus on local SEO for visibility.
Helpful links:
Here's where you can connect with Saša:
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- Let's connect on LinkedIn:
https://www.linkedin.com/in/anjalordanic/
- You can donate and support this podcast here:
https://www.buymeacoffee.com/freelancebusinessunlocked
Thank you and see you next week!
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