#53: Stop Undervaluing Yourself: Expert Advice on Pricing Strategies – Filip Fučić
Filip Fučić is a pricing mentor based in Croatia but active on FIVE continents.
Pricing is an evergreen topic, and it's a difficult one to master, especially for freelancers and small business owners. (Myself included.)
Filip has worked with lawyers, programmers, designers, and artists—and the problem is always the same.
The problem is we're trying to sell to somebody who, almost by definition, has no idea about what we do, and because of that, they cannot see the value, and nobody wants to pay for the value they don't see.
So, if you want to find out how to go about solving this issue (or at least getting closer to doing so), listen to this conversation.
Not only do we discuss the intricacies of pricing strategies and the importance of educating clients about the value of services, but Filip also gets technical and talks about the significance of effective pricing methods, like the "185 Method," and the role of visibility and marketing in establishing expertise.
You'll learn a lot from this one, so stick around and enjoy!
Takeaways:
- Pricing is often misunderstood, leading to the undervaluation of services.
- Educating clients about their needs can enhance perceived value.
- The 185 pricing method shifts risk from the client to the provider.
- Clients often do not recognize the value of expertise until they need it.
- Psychological factors influence how clients perceive pricing.
Here's where you can connect with Filip:
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- Let's connect on LinkedIn:
https://www.linkedin.com/in/anjalordanic/
- You can donate and support this podcast here:
https://www.buymeacoffee.com/freelancebusinessunlocked
Thank you and see you next week!
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