#51: Start-Ups, Hiccups, and Landing Big Brands – Luka Glavaš
Luka Glavaš is a co-founder of Flaster, a Croatian start-up founded in 2020, and in this episode, he talks about the hiccups he and his business partner, Filip Carić have experienced in the last four years.
Flaster is a platform for measurable moving advertising that uses taxi vehicles as the surface for branding. They create marketing campaigns that benefit both brands and drivers, with brands gaining exposure and drivers earning additional income. Flaster has built a platform that collects real data and provides detailed reports on campaign performance.
Regardless of the tech issues we experienced when recording this episode (the biggest one being me having to cut out the first 15-ish minutes of our conversation completely), I’m 100% sure you’ll enjoy it.
Just so you have some context, Luka started to earn his lunch break money in elementary school and hasn’t looked back since.
He notes that the best years of his life (so far) were those he spent at university, where he built meaningful connections with people, which has always been important to him and came naturally.
Luka worked in various industries, such as the construction industry, agriculture, and even trucking, but was always drawn to the media and marketing industry, where he truly found his place.
Luka discusses his background in marketing and branding, the common threads among big brands, and how individuals can apply those principles to their own personal brands. He also shares the excitement of selling their first campaigns and the growth of their company.
The key to success is being open-minded and taking chances, as well as being prepared to seize opportunities when they arise.
So here’s my episode with Luka Glavaš in all its post-edited glory; enjoy!
Takeaways:
- Building strong relationships with customers is essential for brand loyalty.
- Personalizing the approach and understanding customer needs can strengthen the brand-customer relationship.
- Simplifying the strategies of big brands can be applied to smaller brands by focusing on design, copy, and communication.
- Being open-minded and taking chances is key to success in business.
- Opportunities should be seized and strategies should be adapted as needed.
Here's where you can connect with Luka:
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- Let's connect on LinkedIn:
https://www.linkedin.com/in/anjalordanic/
- You can donate and support this podcast here:
https://www.buymeacoffee.com/freelancebusinessunlocked
Thank you and see you next week!
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