#50: Learning How to Teach: Strategies for Online Educators – Višnja Željeznjak
Episode #50! Is that a milestone?
Either way, I'm thrilled to be joined by Višnja Željeznjak, an educators' educator based in Croatia.
She started her business in 2002 (it's incredible how that's 20+ years ago), initially focusing on website development. Over the years, she transitioned to B2B marketing consulting and eventually started Eduza, her education platform, during the COVID-19 pandemic.
She discusses the importance of active (!) sales and the misconception of passive income from online courses. She advises starting with live courses to receive feedback and improve the content. Višnja also recommends creating micro-courses with one specific outcome and combining services with educational products. She highlights the value of workshops for practical skills and suggests incorporating interactive elements.
What is extremely valuable are Višnja's insights and tips on how to teach and present in workshops and online courses effectively.
She emphasizes the importance of using the "I Do – We Do – You Do" teaching strategy in workshops, where participants are shown how to do something, practice it as a group, and then practice individually.
Don't multitask while listening to this one; instead – take notes. I sure did. :)
Enjoy!
Takeaways:
- Starting with live courses allows for feedback and improvement.
- Active sales are crucial for success in selling educational products.
- Passive income from online courses is a misconception; it requires ongoing work and marketing.
- Micro-courses with specific outcomes are more suitable for beginners and busy individuals.
- Combining services with educational products can cater to different customer needs.
- Start with examples rather than theory when teaching to help learners connect and understand better.
- Avoid distractions and smile to calm nerves before presenting.
- Set realistic goals and expectations when starting out as an educator.
Here's where you can connect with Višnja:
(Note: All of Višnja's channels are currently in Croatian, but that shouldn't stop you from taking a look and connecting with her!)
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- Let's connect on LinkedIn:
https://www.linkedin.com/in/anjalordanic/
- You can donate and support this podcast here:
https://www.buymeacoffee.com/freelancebusinessunlocked
Thank you and see you next week!
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