#47: Exploring Marketing Opportunities Your Way – Sarah Silva
Sarah Silva, a freelance German-to-English chemical translator and a very proactive marketer, shares her journey of starting her own business and how she has been marketing herself for years in a way that feels authentic and makes her go out of her comfort zone as frequently as possible.
We discussed topics such as content creation, direct client outreach, the importance of follow-ups, and parenthood!
Sarah is focused on building real connections with people, which has brought her many clients over the years. She says that we need to stay curious, open to new opportunities, and explore as much as possible. There's room for every type of marketer; we just need to find strategies that suit us and our personalities.
Last but not least, we also discussed Sarah's experience writing her book, Your Ticket To Explore, and how she tackled such a huge project!
Takeaways:
- Be proactive in marketing and take control of your business.
- Balancing parenthood and entrepreneurship requires setting boundaries and being organized.
- Direct response marketing can be effective in reaching potential clients.
- Visibility is important for business success.
- Start with small steps to overcome imposter syndrome and gradually increase your comfort zone.
- Engage in daily marketing activities to build momentum and have a greater impact.
Here's where you can connect with Sarah:
- Website (translation business)
- Website (translator training business)
- Your Ticket To Explore (marketing book for translators)
_______________________________________
- Let's connect on LinkedIn:
https://www.linkedin.com/in/anjalordanic/
- You can donate and support this podcast here:
https://www.buymeacoffee.com/freelancebusinessunlocked
Thank you and see you next week!
Hosted on Acast. See acast.com/privacy for more information.