#43: Navigating Year 1 of Self-Employment in the Copywriting Space – Luca Kozina
Luca Kozina, a copywriting expert, shares her career journey and transition to self-employment.
She started her career in marketing, but writing has always been her No. 1 skill. So luckily, she discovered copywriting!
She emphasizes the need to elicit emotions and make copy interesting to persuade readers to take action. She also highlights the importance of understanding the client's tone of voice and getting regular feedback to improve the copy.
Interestingly, she notes that fast growth may not be ideal for beginner copywriters. She also mentions the value of testimonials in showcasing the quality of work, the role of AI in copywriting, and the creative process.
Luca also shares insights on writing in a non-native language and the differences between writing in English and Croatian.
I hope you'll learn something new from this episode, enjoy!
Takeaways:
- Good copywriting elicits emotions and makes the copy interesting.
- Regular feedback helps improve the quality of the copy.
- Testimonials are important for building credibility and trust in copywriting.
- AI can be a helpful tool in generating ideas and providing language assistance, but it should not replace the expertise and creativity of a human copywriter.
- The creative process in copywriting can be chaotic, but it's important to embrace imperfection and focus on completing the copy.
Here's where you can connect with Luca:
- Website
- Instagram (in Croatian)
- Short story (in Croatian)
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- Let's connect on LinkedIn:
https://www.linkedin.com/in/anjalordanic/
- You can donate and support this podcast here:
https://www.buymeacoffee.com/freelancebusinessunlocked
Thank you and see you next week!
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