#42: Marketing, but Make it Ethical – Jessica Lohmann
Jessica Lohmann is the founder of Ethical Brand Marketing, a company that helps eco-friendly brands and creatives design their own ethical marketing strategies.
Ethical marketing is such a huge topic and is being discussed more widely, and Jessica has the answers.
She emphasizes the importance of balancing urgency and scarcity tactics in marketing and encourages conscious decision-making. She believes in creating sales pages that provide value and transparency without using manipulative tactics like false deadlines or excessive bonuses.
Jessica discusses how she discerns which brands are truly sustainable and ethical, as well as how she chooses her clients. She emphasizes the importance of transparency and proof in a brand's claims. (You're gonna love this part!)
Jessica is passionate about reducing over-consumerism and the harmful manipulation caused by marketing tactics.
Harmful manipulation is a term Jessica keeps coming back to because we also discuss the importance of balancing urgency and scarcity tactics in marketing.
Easier said than done, right?
So, let’s learn together how we can be better and more ethical marketers AND consumers.
Takeaways:
- Ethical marketing strategies aim to reduce over-consumerism and the harmful manipulation caused by marketing tactics.
- Niching down in the sustainability space is crucial for standing out and attracting the right clients.
- Making sustainable products more affordable is a challenge, but consumers can be mindful of their purchases and prioritize quality over quantity.
- Ethical marketing for freelancers involves understanding clients' problems and beliefs and creating offers that provide value and solve those problems.
Here's where you can connect with Jessica:
- Website
- Contact
- Marketing by Nature (a 10-week program)
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- Let's connect on LinkedIn:
https://www.linkedin.com/in/anjalordanic/
- You can donate and support this podcast here:
https://www.buymeacoffee.com/freelancebusinessunlocked
Thank you and see you next week!
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