#35: Why Visuals Matter: The Power of Business Portraits

Darko Mareš is a portrait photographer based in Croatia and specializing in business portraits and headshots.

Darko started his photography business in 2016 after a career in IT; he saw an opportunity in the market for business portraits and recognized the importance of a strong visual representation, especially online.

The process of working with clients involves establishing a connection, understanding their story and target audience, planning the photoshoot, and selecting the final photographs. He emphasizes the importance of trust and comfort in capturing authentic and impactful portraits. He offers different packages based on the number of photographs, with a focus on providing value and flexibility.

Darko also highlights the significance of licensing and ensuring clients have the right to use the photographs in various contexts. He believes that soft skills, such as communication and building relationships, are essential for portrait photographers. Darko advises photographers to enjoy what they do and be aware that running a business involves various tasks beyond the creative aspect.

Takeaways:

Business portraits and headshots are in demand, especially for online representation.
Establishing trust and comfort with clients is crucial for capturing authentic portraits.
Offering flexible packages based on the number of photographs provides value to clients.
Understanding licensing rights and usage is important for both photographers and clients.
Soft skills, such as communication and building relationships, are essential for portrait photographers.

Here's where you can connect with Darko: