#29: A Comprehensive Guide to E-Mail Marketing – Dominik Metličić
Dominik Metličić, an e-mail marketing consultant from Split, Croatia, shares invaluable tips on all things e-mail marketing.
He focuses on growing e-mail lists with lead magnets and converting subscribers into paying customers through automated e-mail sequences. He emphasizes the importance of asking questions in e-mails to encourage engagement and build trust with subscribers.
Dominik recommends using e-mail campaigns as part of a larger funnel strategy, where social media and websites are used to capture e-mail addresses, and e-mail marketing is used to convert subscribers into customers. He also discusses the effectiveness of different lead magnets, such as courses, quizzes, challenges, webinars, and checklists.
Takeaways:
- Strategic placement of links, compelling copywriting, and congruency between subject lines and hyperlinked text can increase click-through rates.
- Having a strong brand, offer, and audience is essential for successful e-mail marketing.
- Use a combination of media formats, such as plain text, PDFs, infographics, videos, and audio, to cater to different learning and content consumption preferences.
Here's where you can connect with Dominik:
- LinkedIn
- Landing Page
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https://www.linkedin.com/in/anjalordanic/
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